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“Anyway! PR”-- Why that name?
“Anyway” is an expression I say a lot, plus it’s my Maine license plate! Sounds like a Maine-iac, right?! A theme in my life has been “Anyway”—in other words, whatever it takes, I will get the job done; I will see things through anyhow, Anyway…I’m one of those persevering types, you know…I guess that’s a good thing I got from my strong parents.
What got me interested in doing PR?
I’ve always been a communicator at heart, whether it is from my journalism background or my political campaign experience. I’m just very interested in informing the public about issues or things affecting their lives and that’s a core component of who I am and how I function.
What's my background and training?
I started out in the media: radio, T.V. & print in various capacities like reporter or production or being a D.J. I suppose my other dream job would be to be a talk show host someday—that would be a cool job!
What sort of PR work have I done?
Well, before it was “Anyway! P.R.”, it was “Type & Tutor” because of my excellent typing/editing and English tutoring skills. However, most of my clients have been creative artists. My current clients are both artists working on their own exhibits. But I can cater to others such as small business owners who need help with marketing.
What sorts of people need PR and how can my services benefit them?
Anyone, especially small business owners who don’t have a lot of money budgeted for marketing but they need a consultant once in awhile to help “get the word out” to the press or local market about their products or services or talents.
What are the challenges, risks, and benefits of doing your own PR business?
The challenges (like anything) are that it is a competitive field and to stay busy with either number of clients or amount of work load to be sustainable, like any new business. The risk is that you don’t have your own health insurance oftentimes being self-employed and there is a fairly high self-employment tax rate in Maine; however, one can write off a fair amount in tax deductions. The benefits are that you are your own boss and get to experience new things each day and it offers the chance to be creative and express yourself the way you want to and there is a real beauty to that. Not many people can say that.
What can you advise potential clients?
In general, the press needs anywhere from a few days to a week to a month’s notice in terms of when they want your Press Release or article submitted. Most people do not realize how the press operates and that’s why a PR consultant can be very useful in the planning, execution, and follow-up of any news or ad information you want to get out to the general public or to a targeted audience (readership/viewership/listenership).
How can people contact me?
The best way is email first so I can read up on who you are and what your needs are - meregan4@gmail.com. You can also just call my cell phone at 860-639-0935 and chat with me about what their public relations needs are. I offer several services: anything from writing and distribution of Press Releases, news stories, general typing/layout needs (i.e., newsletters). But, I can also write in ad copy style and with my radio background, can record (either voice read or sung), advertising commercials. I’ve also helped edit manuscripts of 2 friends’ books prior to publication. So, you can see, I can cover a lot of ground.
Mary E. Regan, Publicist - Cell: 860-639-0935 – Email: meregan4@gmail.com
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